Introducing Roofray's Modeled Marketing Services

RoofRay is the only service in the world that lets you send highly targeted,
customized, and personalized marketing pieces for optimum results!

How does it work?

1. You Give us Target Location(s)

• Zip, City, County, etc.

2. You Give us Initial Property Attributes

• Single Family
• Owner Occupied
• Home Value
• Home Sq/Ft
• Household Income
• Age of Home
• Years at Residence
• Age of Head of Household
• etc.

3. You Give us Property Observation Criteria

Human modelers will model or reject properties based on the criteria you specify such as:

• Roof Attributes: Southerly, non-shaded, etc.
• Other possible attributes: Existence of pool, roof surface - you tell us

4. You Give us your Bill Reduction Goal (BRG)

• Illustrate a bill reduction by 100%, 75%, 50%, etc. - again you tell us
• Modelers will draw and size the arrays to meet that goal

5. Results - Personalized Elements

• Satellite Photo of their home with Solar Array drawn to BRG objectives
• Personalized URL (PURL) to track clicks and forward to webpage of your choice

Possible Applications

• Use our turn-key postcard mailing service which includes database printing and postage
• Mine your existing database and send either direct mail or emails
• Assemble the Personalized Elements into any custom marketing campaign of your choice

Suppose you want to send 20,000 direct mail pieces to sections of San Mateo & Contra Costa County, CA with home values over 1M, with pools and good south-facing, non-shaded roofs. AND you want to visually show their home with a solar array that shaves their electricity bill by half!. What? That's impossible, right?! Not any more!

Email: installer-interest (at) roofray.com for pricing